职位描述
We are looking for an experienced SEO specialist to improve the organic visibility, keyword rankings, and lead generation of our IT services website, We are a software development company offering custom software solutions, web development, and native and hybrid mobile application development services to clients internationally.
**Our primary goal is to generate qualified business inquiries and acquire new clients through organic search.** We are not looking for traffic alone or reports filled with backlink counts.
## Our Core Services
- Custom Software Development
- Web Application Development
- Web Development and Full-Stack Development
- Native and Hybrid Mobile App Development
- Flutter and React Native App Development
- Android and iOS Application Development
- Frontend and Backend Development
- API Development and Integration
- UI/UX Design
- Laravel, PHP, CodeIgniter, Node.js, React.js, [login to view URL], MERN and MEAN Stack Development
## Target Markets
- United States
- United Kingdom
- Australia
Our priority is to attract businesses looking to hire a reliable software development company or development team.
## Primary Objectives
1. Improve rankings for high-intent, service-related keywords.
2. Generate qualified leads, contact form submissions, and project inquiries.
3. Increase relevant organic traffic from our target countries.
4. Identify and fix technical SEO issues affecting our [login to view URL] website.
5. Build genuine website authority through relevant, sustainable SEO practices.
6. Improve the performance and conversion potential of our key service pages.
## Scope of Work
**1. Comprehensive SEO Audit**
- Technical SEO audit specific to [login to view URL]
- Indexing, crawlability, canonical tags, sitemap and [login to view URL] checks
- Core Web Vitals and page performance recommendations
- Google Search Console and Google Analytics data analysis
- Competitor analysis for our target markets
**2. Keyword Research and Strategy**
- Research high-intent commercial keywords relevant to our services.
- Identify realistic keyword opportunities based on search intent, competition and ranking difficulty.
- Map primary and secondary keywords to the appropriate website pages.
- Prioritize keywords that can attract potential clients, not just informational traffic.
- Develop a clear strategy for the USA, UK and Australian markets.
**3. On-Page SEO**
- Optimize title tags, meta descriptions, headings and page content.
- Improve internal linking and website structure.
- Recommend content improvements for service and landing pages.
- Identify opportunities for new service pages or targeted landing pages.
- Provide clear implementation instructions for our [login to view URL] website.
**4. Technical SEO**
- Identify technical issues and provide actionable solutions.
- Review structured data, indexability, redirects, duplicate content and mobile usability.
- Work collaboratively with us for implementation, as the website is built using [login to view URL] and hosted on Vercel.
**5. Quality-Focused Link Building**
- Focus on relevant, genuine and contextually appropriate backlinks.
- Prioritize industry-relevant websites, editorial opportunities, digital PR and legitimate link acquisition.
- Avoid automated link building, spam networks, mass-produced links and meaningless submission activities.
- Provide a transparent report of each backlink, including its source URL, target URL and link type.
We prioritize link quality, relevance and editorial value over backlink quantity.
**6. Lead Generation and Conversion Tracking**
- Identify opportunities to improve inquiries from organic visitors.
- Review calls to action, contact forms and conversion paths on important service pages.
- Recommend tracking for qualified inquiries and other meaningful conversion events.
- Report on organic leads and conversion performance wherever reliable tracking data is available.
**7. Reporting and Ongoing Optimization**
- Weekly progress updates with specific completed tasks.
- Keyword ranking reports with target country and landing page information.
- Google Search Console performance analysis.
- Monthly summary of organic traffic, leads, completed tasks and next steps.
## Important Requirements
- Proven SEO experience with IT services, software development companies, SaaS businesses or similar competitive niches.
- Experience with international SEO, particularly the USA, UK and Australia.
- Practical knowledge of technical SEO for [login to view URL] or other JavaScript-based websites.
- Experience with Google Search Console, Google Analytics and professional SEO research tools.
- Ability to explain strategy clearly and support recommendations with data.
- A focus on business results, not vanity metrics.
**Important:** We understand that meaningful SEO results take time. We are looking for the fastest realistic path to better rankings and qualified leads, without compromising website quality or long-term SEO health.
Please submit a tailored proposal explaining how you would approach this specific project.
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來源:Freelancer.com | 出價次數:29 | 剩餘時間:6 日 | 專案類型:固定預算